The iGaming industry is known to be a highly competitive industry. This high competition among game developers and operators has driven innovation and pushed gaming companies and their corresponding platforms to constantly improve their offerings.
Of course, the innovation and improvements in game offerings are all thanks to the advent of digital technology, making it easier for game developers and other stakeholders to create new concepts and methods to provide immersive and engaging experiences for players.
One of these processes that helps create immersive and engaging experiences for players is gamification. Below, let us all learn about the gamification process and explore how the gamification of casino games is becoming a hit among players.
What Is the Gamification Process?
Gamification is the process of improving a product or service by adding game design and mechanics.
One of the industries that adopted the gamification process is the iGaming industry, which transformed the way players interact with their favorite casino games. In certain studies, effective gamification is a combination of well-thought-out game design, UX/UI (User Experience and User Interface), technologically advanced platforms, and ROI-driving business implementations.
Through the integration of gamification processes, classic casino games like online pokies have been revitalized, now offering engaging game levels, challenges, and captivating storylines. As the trend of gamification captivated a lot of casino game enthusiasts, this encouraged casino platforms to adopt it in their casino game offerings.
This is the reason why online casinos Australia and other gaming platforms in other parts of the world now have an extensive range of interactive casino games in their gaming library. When players explore gaming review sites looking for real money casinos, they will now get to explore quality site recommendations that not only feature an extensive game library with gamified casino games but also offer plenty of promotions, flexible payment options, and are approved by reputable gaming authorities.
Engaging Gamers with Level-Ups and Quests
As gamified casino games continue to captivate casino game enthusiasts, certain gamification techniques have emerged as effective and have become crowd favorites. For purposes of discussion, we will be focusing on Level-Ups and Quests techniques.
One of the techniques is the levelling-up approach that uses different game levels to make players feel they are progressing and achieving milestones in their gaming experience. This approach taps into the human psyche of achievement and recognition that keep players motivated and persistent.
An example of incorporating the levelling up approach is when an online pokies game divides the game into different levels, each with its corresponding difficulty. Once the player achieves the specific goal required, they will finally get to ‘level up’ in the game. By incorporating the leveling-up approach, it fosters a sense of accomplishment among players, enhancing loyalty to the game.
For example, the levelling-up approach can be used by an online pokies game where a player will be required to achieve a certain score before they can clear the current game level they are in.
Another gamification technique is the ‘quests’ approach. In simple terms, a quest is defined as a journey where challenges are overcome. Quest-based games are built as platforms of entertainment where players get to solve problem-solving tasks to progress through and win the game.
Quests can take various forms, from simple tasks like playing a hand in poker to complex challenges that involve multiple games or achievements. This quest-based approach often comes with bonus credits or exclusive access to new games.
Additionally, quest-based casino games are often driven by narratives to frame or set a context to the gameplay. This storytelling component engages players to immerse themselves in a world that goes beyond simple betting and winning. Moreover, it also helps players build a more personal connection to the game and ultimately, to the casino itself.
Is Gamification Here to Stay?
As we finalize and reflect on what we learned, we can collectively conclude that gamification approaches are more than just a passing trend. Per initial reports, gamification is here to stay in the iGaming industry.
With online casinos using these gamification techniques, they were able to keep players engaged for longer durations of gameplay. Moreover, incorporating these techniques gives players something to look forward to with the platform they engage in, and in turn, this translates into increased web traffic and revenue.
As more online casinos are applying gamification mechanisms such as levelling up and interactive quests, players are treated to immersive experiences that align with their desires for innovation and entertainment. Using these gamification techniques together with advanced technology surely helps online casinos to further evolve and attract a broader audience. Of course, as gamified techniques become more prevalent, gaming regulatory bodies may start looking into it just to make sure that they do not promote irresponsible gambling to casino gamers.
In a digital world where engagement is king, gamified casino gaming is not only here to stay but is also poised to take over the industry, gearing it up for further innovation and expansion.